Artificial Intelligence: Automated SEO Text Creation for Content Marketing

Today we’re talking about a topic that is becoming increasingly important in marketing: Artificial Intelligence (AI) and automated copywriting. If you’ve ever written an SEO text, you probably know how much work and time it can take. But now there are some AI tools that can help you quickly and effectively create texts that are also search engine optimised. But let’s start with the basics first.

How do I create a good search engine optimized text?

Creating a SEO text is an art in itself. It is not only about optimising the text for the search engines, but also about making it interesting and understandable for the readers. Here are some tips that can help you:

• Use meaningful headings and subheadings to structure the text and give readers a sense of orientation.
• Use targeted keywords to improve your ranking in search engines. Make sure that the keywords are meaningfully integrated into the text and are not repeated too often.
• Write in an understandable and appealing language that appeals to readers and motivates them to read on.
• Use images and other media to break up the text and make it more visually appealing.
• Make sure the text is well structured and easy to read.

How long does it take to write an SEO text?

The time it takes to write an SEO text depends on various factors, such as the length of the text, the complexity of the topic and the experience of the writer. It usually takes between a few hours to a day to create a good SEO text. But these time figures have changed drastically since artificial intelligence entered the ring.

What are the good AI tools for copywriting?

There are now a variety of AI tools that can help create better SEO copy. Here are some examples:

• ChatGPT: The (still) free tool from OpenAI specialises in answering questions. In the meantime, however, you can not only ask for content inspiration here, but also have entire blog articles written.
• Copy.ai: A tool that generates texts at the push of a button. You simply enter a topic and a few keywords, and the tool creates the text for you.
• MarketMuse: MarketMuse is an AI platform that analyses content and automatically makes optimisation suggestions to improve the relevance and quality of the texts.

How do I use AI correctly?

For AI tools to have their full impact, it is important to use them correctly. Here are some tips:

• Use AI tools as a support and not as a replacement for human expertise.
  Prior keyword research and a general understanding of how an SEO text should be structured are basic requirements.
• Use AI tools specifically to improve certain aspects of your texts, such as keyword optimisation or language.
• Always check the results of the AI tools manually to make sure they make sense and are correct.
• It is best to write all instructions as precisely and clearly as possible and in a single query. Many AIs forget the original request after a certain number of words.

Precise instructions can not only generate fast, high-quality text with AI, but also graphics — as here with Midjourney. If you want to learn more about AI image generators, read the magazine article by our Senior New Media Designer Mike.

Will artificial intelligence soon replace human intelligence?

Although AI tools can help you create better SEO copy, it’s important to also rely on the support of human experts, especially when it comes to keyword research. Even the best AI tools cannot completely replace human intuition and creativity. A comprehensive keyword research requires the consideration of factors such as search intent and competition. These aspects can be better assessed by human experts than by an AI platform alone.

In addition, a marketing expert can also help to check and optimise the quality and relevance of the texts created. This ensures that the content created is not only interesting and relevant for search engines, but also for readers. A combination of AI tools and human expertise can thus combine the best of both worlds and lead to even better results.

Conclusion

Artificial intelligence is a valuable tool for content marketing and SEO copywriting. However, it should be used to support and complement human expertise in order to combine the best of both worlds. With the right combination of artificial and human intelligence — as in this blog post — companies can create better texts that are appreciated by both search engines and readers.